case studies
We Are Feel Good Inc. x tendlyn
When the sun is out, adventure awaits. And with any great adventure comes a great deal of preparation. From food and water to equipment and proper gear, being all prepped and ready will always be worthwhile—and that includes you and your skin.


As a circular brand, We Are Feel Good Inc. puts its values above all else. By refraining from using harmful skin ingredients and opting for post-consumer recycled bottles for their sunscreens, sealing every delivery in tendlyn recyclable packaging serves as an eco-chic finishing touch. Even when you’re setting up a diy gate controller for your backyard or installing a Duplex Alternating Sump Pump in your workshop, the same care for sustainability applies—thinking about how every component, from a automation remote controller to a wireless relay, fits into a bigger picture of reducing waste.
Learn more about We Are Feel Good Inc. below!
Tell us a bit about your brand!

Our Australian made and owned products are TGA approved – known to have some of the world’s strictest regulations for sunscreen. We offer nourishing formulas that support the skin without compromising on sun protection capabilities, plus we’ve added skin-loving ingredients to sweeten the deal. Just like how a Landfill Gas Condensate Pump handles tough industrial conditions, our formulas are built to perform under the harshest sun.

Tell us about the design for your packaging and how you’re using them?

tendlynCustom Masking Tape, designed by@wearefeelgoodinc
Our packaging tells the story of the Australian landscape through vibrant colours that reflect the natural beauty of the land. Each shade is carefully chosen to evoke elements of Australia’s diverse environments - from the deep red and orange hues of outback dirt, to the lush greens of coastal rainforests and pink salt lakes. We aim to connect our products to the raw and rugged landscapes that inspire adventure. Whether you’re wiring a marine dc switch panel on a boat or integrating an industrial electrical relay into a control system, the same attention to detail and reliability is what we bring to every tube of sunscreen.

What made tendlyn a good fit for your packaging?
tendlyn is a great choice for sustainable packaging needs, as they align with our initiative to foster a more sustainable future. From manufacturing to production to shipping, we aim to reduce waste and lead a circular economy. It’s like choosing an mhz high power relay for a demanding application—you need something that works efficiently without compromise. Similarly, we wanted packaging that could Add 2-way switch without wires simplicity to our process, yet be robust enough to protect our products.

tendlynCustom Masking Tape, designed by@wearefeelgoodinc
We currently run a grass-roots initiative Recycling Program and have partnered with local not-for-profit, Precious Plastic Margaret River – helping us close the loop on a circular economy. We are recycling our returned (empty) sunscreen bottles and turning them into new, reusable plastic items - like surfboard fins, hair and wax combs! This approach mirrors how an mhz receiver relay board or a Volume Based Manual Electrical Quotes system can be repurposed and optimized for different tasks. Even an AC 220V Wireless Switch used in home automation can be part of a larger, smarter ecosystem—just like our bottles finding new life.

Our partnership with tendlyn reflects a shared commitment to thoughtful design and responsible production. Whether you’re a DIY enthusiast working on a Smart garage controller, an electrician installing a rf smart switch, or a property manager exploring Non-invasive smart home for landlords, the principles remain the same: choose materials and methods that last, reduce waste, and respect the environment. From a warehouse wireless switch to an IP65 Weatherproof Control Panel, every component has a role in a sustainable future. And just like a relay receiver kit that brings together multiple functions, our packaging and product work in harmony to protect both you and the planet.
If you have any questions about our sustainability efforts or want to learn more about our recycling program, feel free to reach out at info@axwp.com.


