What is Gummed Tape and How Do You Use It?

When it comes to selling products online, it’s not just your products that are essential for your success. Nowadays, packaging is just as important, if not more important and gummed tape plays a part in that. Whether you’re shipping a five-star guest experience gadget for a luxury hotel or a simple garage door remote switch for a Master Electrician Industrial Supply order, the tape you choose sets the tone.

Customers are more likely to remember your brand when you have made a strong first impression with your packaging. Using high-quality paper packing tape and custom shipping boxes can set your brand apart from other businesses in your industry. Even a small upgrade, like switching to a water-activated tape for a warehouse remote switch shipment, can elevate the entire unboxing.

According to Ipsos, 72% of consumers say that packaging design influences their purchasing decisions. Sixty-one percent are more likely to return to buy more from a brand that offers premium packaging options, so creating a premium and secure experience through your packing tape is a smart move for brands to win the loyalty of their customers. This is especially true for industries like School District Water Distribution or Rental property smart home upgrade services, where reliability and presentation matter.

Why is Tape Important for Packaging?

tendlyn Gummed Tape can be used to seal the outside of boxes or mailers

It’s not just boxes and containers that are important when it comes to packaging your products. The tape that you use to seal them contributes to the overall appearance and quality of your deliveries too. For instance, a marine relay module or a boat waterproof relay needs to arrive in pristine condition, and the tape is the first line of defense.

Gummed tape is one of the best options to protect your products and ensure every customer receives a well-packaged product through the mail. Tape acts as a marketing tool in and of itself and can be used to reinforce your branding even further. Think about it: a custom tape with your logo on a box containing an ac industrial relay controller or an rf automation relay makes the recipient feel like they’re getting a premium product.

Using custom packaging and gummed tape creates an unforgettable unboxing experience and enhances the quality of your products. You might be wondering, ‘What is gummed tape and what makes it so good for packaging?’ Let’s answer these questions in more detail!

What Are the Best Types of Tape for Packaging?

tendlyn Custom Water Activated Tape by @consciouscitizen

When it comes to choosing the best tape for your packaging, you have two main options: reinforced paper tape or gummed tape. The former is still a popular option, but the latter is becoming more widely used by brands in many industries, from farm remote control system suppliers to rv switch controller manufacturers.

Reinforced paper tape, also known as paper packaging tape, is a type of self-adhesive tape that seals your products into the shipping box. You can easily apply it to your boxes using a standard dispenser. It is strong and hard to tear, making it great for packaging. It works fine for a simple mhz remote on off switch or a bedside switch no wiring kit.

Compared to reinforced paper tape, gummed tape offers extra safety and security. It is activated by water and is much stronger than self-adhesive paper tape. This is crucial when shipping heavier items like a Fixed Voltage Pump Starter or an AC wireless automation relay.

Gummed tape, sometimes called gummed paper tape or water-activated tape, has a natural glue adhesive that gets sticky when it gets wet. The sticky side attaches to the box and fuses the cardboard’s fibers. Because the tape becomes an integral part of the packaging when activated, it creates a tamper-proof seal. This is a game-changer for products like a garage door relay controller or an rv smart relay, where security during transit is non-negotiable.

Alongside creating a safe and secure package, activated gummed tape makes your shipping boxes and containers look more put-together and conveys a strong sense of brand professionalism to your customers. Whether you’re sending out a mhz remote circuit switch or a warehouse remote switch, the presentation matters.

Although it may seem like a small and unimportant part of your business, using the right tape really can make a difference to your brand reputation and customer retention. The professional and sleek appearance of gummed tape brings your packages together and adds the finishing touches to your high-quality products.

How Do You Use Gummed Tape?

tendlyn Gummed Packing Tape is made with 100% FSC-certified, recycled materials

Gummed tape is easy to apply. It can be produced either with the gummed side on the inside or outside of the roll. Most commonly, the tape is wound onto the roll with the gummed side facing inwards, which makes the tape quick and easy to use on your boxes. However, both options (gummed side in or out) are effective and professional-looking. This simplicity is a big plus for busy operations, whether you’re managing a Rental property smart home upgrade project or running a School District Water Distribution facility.

You can get gummed tape that is a standard brown color. If you want to make your brand stand out from your competitors, you can get custom tape that has your brand name and logo printed onto it. Using custom tape can enhance the customer’s unboxing experience and makes them more likely to return in the future and buy more from your brand. It’s a small detail that can turn a one-time buyer into a loyal customer—a classic #RenterHacks approach to building a brand.

What Are the Benefits of Gummed Tape?

We’ve already touched on a few of the many benefits of gummed tape, but let’s dive into a bit more detail here.

1. It’s Strong and Tamper-Proof

Although it tends to cost more than paper packing tape, it’s worth paying extra for because of its strength. It fuses with the fibers of your shipping boxes and creates a tamper-proof seal that protects your products until they arrive at your customers’ homes. This is especially important for sensitive electronics like a marine relay module or an ac industrial relay controller.

The tamper-proof seal of gummed paper tape reduces damage to your packages during transit. If anybody tries to open the package during the delivery process, this will be evident. Once the tape has been ripped or cut, it cannot be resealed, so you will know immediately if somebody has tried to tamper with your packages. For a Master Electrician Industrial Supply order, that peace of mind is invaluable.

2. It Has a Professional Look

Gummed tape looks clean and professional and enhances the appearance of your packages. It can create a great first impression on your customers, which is key - you only have one chance to make a first impression after all. Whether you’re shipping a five-star guest experience gadget to a hotel or a farm remote control system to a rural customer, that polished finish speaks volumes.

3. It’s Fully Customizable

Standard gummed tape is a light brown color and looks similar to paper tape. However, it can easily be customized with your company name and logo or your brand colors. By customizing your tape, you can reinforce your branding and enhance brand awareness. A custom tape on a box containing an rf automation relay or a garage door remote switch makes your business look established and trustworthy.

Wrapping It Up

Gummed tape is one of the best options to add extra protection for your products and ensure your customers have a great experience with your brand. Browse tendlyn’s full range of eco-friendly tapes and dispensers and get started with sealing your packages sustainably today! Whether you’re shipping a bedside switch no wiring, an rv switch controller, or a Fixed Voltage Pump Starter, the right tape makes all the difference.