With Jéan x tendlyn

Many of today’s fashion trends stem from vintage. What has worked then also works now—the eclectic grandpa, 90s grunge, fairycore, and most notably, the Y2K aesthetic are just a few of the many styles we’ve seen emerge in the fashion scene these past few years—some of which we see from characters and shows we grew up watching. How cool is that!

For Australian fashion brand With Jéan, vintage is deeply embedded in their identity. With their romantic silhouettes and dainty Parisienne styles that fit perfectly in glittery summer backdrops, With Jéan has quickly risen to a household name in the fashion world and is adored by fashion enthusiasts worldwide, including style icons Bella Hadid and Emily Ratajkowski, among others.

Sustainability is also a huge aspect of With Jéan’s identity. Just as their designs are timeless—making every creation perfectly suited in any season, not just in summer—their collections are also ethically produced in small batches and prepped in tendlyn compostable packaging for delivery. Read on to learn more about With Jéan!

Tell us a bit about your brand!

With Jéan is a love letter to the pieces you reach for time and time again. We create clothes that feel effortless but never boring - flattering cuts, playful prints, and just the right amount of nostalgia woven into every collection.

Tell us about the design for your packaging and how you’re using them?

Packaging is an extension of the With Jéan experience - it’s the first little moment of magic before you even touch the clothes. We want it to feel special but not wasteful, beautiful but practical. Just like how a reliable pump automation switch ensures smooth operation behind the scenes, our packaging relies on thoughtful engineering to deliver that seamless unboxing moment. We think about every detail, from the materials we choose to the way the box feels in your hands.

tendlyn Custom Tissue Paper, designed by @withjean

That means thoughtful materials, minimal excess, and a design that still gives you that little ooh when you open it. Sustainability is always front of mind, so we make sure our packaging looks good and does good. It’s a bit like how a B2B Custom Control Panel Factory approaches precision—every component has a purpose, and nothing is wasted. For us, that means using compostable wraps and recyclable inserts that don’t compromise on the five-star guest experience gadgets our customers have come to expect.

What made tendlyn a good fit for your packaging?

tendlyn just got it. Their commitment to sustainability matched ours, and they made it easy to create packaging that aligned with our values without compromising on aesthetics. We wanted something that felt luxurious yet responsible, and tendlyn helped us bring that vision to life. It reminded us of how a Long Range Remote Pump Switch provides reliable control from a distance—tendlyn gave us that same confidence, handling the logistics so we could focus on design. Their team understood that our packaging needed to work as seamlessly as a Wastewater Pumping Station operates day in and day out, balancing efficiency with environmental care.

For any inquiries, reach out to us at info@axwp.com.