Tendlyn University

Marketing Inspo: How to Work with Micro-Influencers in 2020: 4 Best Practices for Brands

Bigger isn’t always better when it comes to influencer marketing! Here is why you should consider using micro-influencers for your retail business:

How to Create On-Brand Instagram Story Designs that Build Your Brand

Instagram Stories are a super exciting tool with insane potential for building your business. In this article, you'll learn why you need to keep your Instagram …

Smoke and Meteors: How to Encourage Slow Consumerism

"On even the dullest of days, being wrapped up in my favorite vintage coat with a fuzzy pink faux fur collar makes me feel like there is still a bit of magic …

Achieving Circularity in the Fashion Industry: 5 Things to Consider for Emerging Brands

Multiple studies have shown that consumers are becoming more eco-conscious, and the idea of ‘circular fashion’ is growing in popularity. If you’re an emerging …

Subscription Box Packaging: The Design Guide

Packaging is hugely important in the world of subscription boxes, where the look and feel of the box matters just as much as its contents. We cover everything …

How I Fulfill: Alja Horvat

"When you receive a package from a brand that has worked hard on its packaging and is personalized, you feel so much more special!" Alja Horvat, Artist.

Custom Printed Packaging: The Pantone and Color Spaces Guide

Most of us have heard of the Pantone Matching System, but how do color spaces actually work when it comes to custom-printed packaging? Our guide is here to …

Sustainable Local Style with Little Chicago Clothing

"When you buy and wear a Little Chicago t-shirt, you’re taking that step toward revitalizing your community." Margaret Moneypenny, General Manager.

How to Get Consumers to Shop Local

More consumers than ever say that they want to 'shop local', yet studies show that we often struggle to live up to this desire. Xero looks at how small …

How to Reduce Packaging Waste this Holiday Season

As much as we love the holiday season, it's responsible for a massive uptick in discarded packaging. We'll look at some great ways that your business can reduce …

SHOWFIELDS: An Immersive Retail Experience for the Holidays

"With SHOWFIELDS, we envisioned a space that would ‘flip the formula’ and create a model that is entirely focused on the consumer experience and the brand …

5 Ways To Educate Customers About Sustainable Packaging

More and more businesses are adopting sustainable packaging solutions, which is a fantastic development! However, this will have a limited impact if you don't …

How to Drive Foot Traffic and Sales This Holiday Season: 7 Must-Try Tips for 2019

Newsflash: The holiday season is here, and that means thinking about how you are going to attract customers into your store! Let's take a look at 7 ways you can …

Your Cyber Monday 2019 Checklist For Holiday Success

As more consumers flock online, businesses of every size have an opportunity to jump-start their holiday season revenue with Cyber Monday. BigCommerce gives us …

4 Tips For Success at Your First Trade Show

For first-time exhibitors, an upcoming trade show can be pretty nerve-racking! Katie Hunt from Proof to Product has given us her top tips for finding success at …

How I Fulfill: Packaging Orders with Eva Stalinski

Things easily get overwhelming when you are fulfilling all of your own orders! As a small business, there are pros and cons to DIY fulfillment. Illustrator Eva …

How I Fulfill: Unboxing with Tiffany Staten

What does it mean to put together a stellar unboxing as a small business? We speak to Tiffany Staten of London Grant Co. about how she creates a memorable …

Sustainable Packaging: Keeping it Green

Packaging and the packaging industry are finally coming under the microscope for how eco-friendly their offerings are. The shift in focus of both consumers and …

5 Ideas for Environmentally Friendly Packaging

Eco friendly packaging can feel like a real minefield - that's why we are here to simplify matters for businesses! Here are our top 5 environmentally friendly …

Top 5 Content Marketing Tips for Small Businesses

As a small business, putting together a content marketing strategy can feel overwhelming. But a strong content marketing strategy is a vital tool for small …

What is Green Packaging?

Phrases like 'green packaging' and 'sustainable packaging' get used a lot in discussions about environmentally responsible business. But what actually makes a …

9 Places to Use Your Logo as an Ecommerce Business in 2019

When a customer thinks of your brand, it's likely that your logo is one of the first things that comes to mind. Needless to say, how and where you use your logo …

How Online-only Brand Oak & Stone Clothing Co. Used Custom Packaging to Boost the Customer Experience

"We knew one of the ways to impress our customers was with well thought-out packaging that could provide that special experience.” Ricardo Aviles, Founder.

Launching a Fashion Brand: How to Start a Clothing Line in 4 Steps